There is an increase in demand of mobile applications. This is because of the rise in the number of people who use smartphones. There is increase in value of a brand when using mobile apps. This increases number of clients. It is essential you identify the platform you want your app to be built on in advance. Choosing the right platform is a vital decision when developing an app. Read on to know what you need to consider.
It is important first you take time and learn your market shares. For example, Apple iSO controls about 14 percent of mobile devices while Android controls 80 percent. iSO is preferred by countries like the US, Japan and Australia. Android on the other hand is preferred by African and Asian countries. You need to ensure you know your target audience in advance. Consider the demographics. Android is preferred by low income earners. Medium or high income groups opt for iPhones.
You need to also consider content. This will play a significant role in choosing mobile app platform. If you want a huge variety of categories of apps consider iSO devices. iSO users usually like downloading various kinds of apps from entertainment to gaming. Android users like downloading social apps. This is the reason why you need to put in mind content categories when choosing mobile apps. It is essential you put into consideration the conversion rates. The rates are normally high for iSO users.
Also, iSO users will buy apps. This way they generate higher revenue than Android apps. iSO is the best platform if you want a mobile app as a product in itself such as the gaming app. It is important to note that price changes depending on the platform you choose. It is important you know in advance the price range. Put into consideration customization. Android is preferred by most developers because it offers many features and customization. iSO is limiting.
Additionally, you will find it easier to launch an app on app store. This is due to the fact that it is easier when you do it on Google play compared to Apple’s App Store. It is important to consider mobile app that come with a specific hardware. You need to take advantages of features that are built in such as the camera and GPS. Getting access to a specific hardware when you need native applications is not a major issue. It becomes challenging if you want cross platform development channel. It is essential you know your apps true behavior. At times audio and video channels can be weird. You can do this by enhancing its behavior through Xamarin iSO or Android mobile tools.